Microvolunteering – Evolution of the One-Time Volunteer Project

Community Service Blitz - Adopt a Senior Project Volunteers

Community Service Blitz – Adopt a Senior Project Volunteers

When I started my first full-time job after college, I managed a neighborhood based volunteer program for a local government entity.  The purpose of the program was to help neighbors organize in groups to offer assistance to elderly neighbors.  Early on, this program required an ongoing time commitment by neighborhood volunteers.

Although I had experience recruiting and coordinating volunteers on political campaigns, the nature of the service was short-term.  Not to mention, I was not an ongoing volunteer, because my sister and I enjoyed volunteering in a variety of one-time volunteer projects for multiple organizations.  In spite of this, I did not understand the needs, interests, and time commitments of my potential volunteers.  I was asking others to do what I was not committed to do myself.  As a result, I probably lost the opportunity for several months to utilize available human capital in making a difference in our community.

When a colleague and I decided to launch a joint project between our programs, this changed everything.  We launched the “Adopt-A-Senior” program in 2002, featuring one-time projects for at-risk teens to serve seniors.  For the first project, we painted the home of a grandmother who was raising three young grandchildren alone.  This was the first of many to follow.

As soon as my newsletter featuring the project was distributed, I received an influx of phone calls and emails from individuals and service groups interested in getting involved.  So, I offered two types of volunteer opportunities, the ongoing effort and the one-time projects.  By far, the one-time project was the most popular and successful.  Thousands of volunteers each year participated in these events, and many returned for our seasonal projects or for events designed for a specific volunteer group.  I lead one of the most successful, awarded, reported, and popular programs in the entire organization.

This one-time project idea was not welcome by all.  I had one hell of a time trying to convince my supervisor of its merits.  Although it was clear, by volunteer participation numbers, that the one-time project was in demand, I was criticized for the exposure of the one-time project and not the ongoing effort.  This is a classic case in the industry to consider what you THINK is best rather than what IS best.  People are extremely busy with work, family, and other commitments, so rewarding their desire to volunteer is important.  Making it fun and rewarding is even better, it is a win-win.

Listening and responding to the needs and interests of volunteers and how THEIR time and skills fits into the need of your organization will maximize the use of human capital for your organization. Doing so will increase volunteer retention and recruitment.  Your volunteer pool will expand and diversify.  Service hours will increase.  Even if your program DEPENDS on ongoing volunteers, find needs that can be fulfilled on a one-time basis.  If you are a nonprofit, I guarantee you will find a need.

If you are seeking volunteer opportunities, join those organizations who are interested in YOUR volunteer objectives.  There are many opportunities available with great organizations that will value your service and maximize your objectives.

What one-time projects are you participating in?  Make YOUR difference in the world…Volunteer!

Volunteermatch – 101 Volunteer Recruitment Secrets

Points of Light Foundation – Volunteering 20 Minutes at a Time

Advertisements

Never Underestimate the Power of Gratitude

“The deepest principle in human nature is the craving to be appreciated.” William James

Being grateful for a kind word, an act of kindness, or a recipient of service is one thing.  Expressing gratitude to the messenger, Samaritan, or volunteer is certainly another.  While volunteers make a difference in the lives of others, recipients can make a difference in the lives of the volunteer simply by saying “Thank You.”  I have learned to never underestimate the power of gratitude.

In “7 Ways to Appreciate Your Volunteers,” Christopher Bautista of Volunteer Match shares how investing your time to recognize volunteers has great benefits in retention and recruitment.

One of the most powerful volunteer retention tools is gratitude.  While the intrinsic value of impacting the lives of others is important, this benefit is only maximized by the sincere, expressed, demonstration of gratitude.  Expressions of gratitude might include saying “Thank you,” during the volunteer activity, providing lunch or snacks, sending a handwritten note after the activity, recognizing volunteers at a special event, or other similar action.

However, showing gratitude begins with providing a rewarding volunteer activity.  Appreciating a volunteer includes recognizing that their time is valuable and could just as easily been spent with another organization or relaxing with a daiquiri on the beach.  Ensuring that eager hands are not idle is imperative. You never want your volunteers to be without a value-added task.  All volunteer work should be of great value directly related to the project or organizational mission.  If this is not clear, the value should be expressed to the volunteer so that he/she knows how they are making a difference.

While working for a government agency, I did not have a significant budget for volunteer recognition.  I had thousands of volunteers, so, I had to be creative.  My volunteer projects always included some type of food, often donated, whether it was breakfast burritos, pizza, hot chocolate, or snacks.  Project introductions included thanking volunteers for coming and a detailed description of how their service specifically made a difference to those we were assisting.  I continuously checked in with volunteers, thanked them for their service, and asked if there was anything they needed.  At the end of the project, I again thanked volunteers and reiterated what value their service added to our recipients and to the organization overall.  Post project, I sent thank you letters to each individual volunteer and group, including a memento specific to their group, and detailed their work in our newsletter.  Several of my volunteers were later recipients of awards from the Mayor of our city and the Governor of California.

Saying “Thank You,” is not enough.  Demonstrating gratitude through the volunteer activity and understanding of value added through the work, as well as our words and actions is invaluable.  When you do this effectively, many volunteers will thank YOU for the opportunity to make a difference through your organization and return again to join in the work.

How do you show gratitude to your volunteers?  Leave a comment. Make YOUR difference in the world…Volunteer!

Volunteer Match Engaging Volunteers Blog

Points of Light Foundation – Recognition

California Volunteers